Facebook.
Facebook Tests Collections Feature for Retailers
A new Facebook wishlist-type feature improves businesses' ability to advertise products targeted at user interests. Facebook Collections allows users to tag and…
Wearable Social Media: Jacket Rewards Facebook Likes With ‘Hugs’
Just when you thought Facebook couldn't get any more creepy and intrusive, it can now hug you in the street. Thanks to…
Marketing to the Mindset: How to Match Social Content to User Intent
Understanding how the consumer mindset differs on personal vs. professional social networking sites enables marketers to better tailor content to the emotional…
Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households
Facebook is teaming up with a market analytics company that uses loyalty programs to track purchases to launch a program that will…
SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats
On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to…
Going Global: Insights for International Social Media
A pair of social media pros share their approaches, knowledge, and requirements for a successful Facebook strategy, the importance of culture, lifestyles,…
How to Use Facebook Custom Audiences
Facebook has just handed us an extremely powerful advertising option to target by email, phone number, and user IDs. Your options are…
Research & Thought Leadership: Top 10 Content Creation Ideas
It’s no longer enough to be an industry expert. Your expertise needs to be shared in a way that everyone can view…
10 Conversion Boosters for Ecommerce Pages
Most shoppers have developed expectations in terms of ease of usability and availability of features, so you’ll need to create an exceptional…
10 Crowdfunding Tips for Your New Product, Cause, or Creative Project
Ready to give crowdfunding a go? Great, the world needs more creators taking action rather than just talking about ideas. But crowdfunding…