Facebook.
2 Deceiving Facebook Insights Metrics
Facebook Insights metrics relating to Reach and Talking About can be misleading unless you know what the data represents. Here's what to…
Google+: A Quick Start Guide
If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the…
Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?
178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, comScore…
LinkedIn Endorsements: The New “Poke”
LinkedIn has given people a new way to “poke” somebody – one which isn’t awkward for anyone involved, benefits the recipient, and…
Google Glass Ban Gets Bar Big Publicity
A "dive bar" in Seattle has banned the augmented reality spectacles to preserve privacy. The bar's owner responded to angry Facebook commenters,…
Mining Social Data to Create a Content Strategy
You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to…
Want to Rank in Google? Build Your Author Rank Now
If you want your content to rank in Google's search results, start building your author authority now. Author Rank is going to…
Facebook’s New Look News Feed Adds Multiple Feeds, Bigger Images
Facebook’s news feed is evolving to feature larger photos and multiple feeds that are designed to reduce clutter. The social network today…
A Call To Action For Calls To Action
Is the traditional call to action really as effective as we think? Are consumers really as simple-minded as we think? Is there…
Align These 3 Creatives to Drive More Conversions
There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the retargeted display…