Facebook.
The Future of Augmented Reality
Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition into the mainstream.
How Do You Rank on Google?
Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains,…
The New Media Meritocracy
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge…
5 Ways to Make Your Small Business Rock the Web
If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly…
360 Degree Video Ads on YouTube Let Advertisers Deliver Richer Experience
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
TAG, Google Program to Block Invalid Data-Center Traffic
Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal…
How to Do Unintentional Link Building
Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR…
Google Dominates the U.S. Mobile Organic Search Visits in Q2
Google shows relative strength in mobile where it produced more organic search visits than Yahoo and Bing in Q2 2015.
7 Content Growth Hacks to Help Drive More Qualified Traffic
Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic.
Beyond Remarketing: Powerful Ways to Leverage Audience Data
There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty,…
CPC Growth Is Down – But Not on Smartphones
Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has…
Mobile Search Spend Increases 71 Percent From Last Year [Study]
According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.
Four Link Lessons from #SESAtlanta
SEOs and marketers from Cheapflights, Care.org, CNN and the Atlanta Hawks discussed their top strategies for keeping sites relevant at SES Atlanta.
Local Search Take-Aways from Mary Meeker’s 2015 Internet Trends Report
Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world -…
Putting Your Product Feed to Work Across Search and Social
Product Listing Ads are key for retailers - not just through Google and Bing campaigns, but across social platforms like Facebook, as…
Google to Drive Media Innovation with News Lab
The News Lab at Google will leverage the company’s technology and financial resources to drive innovation in the media industry.
Retail Revolution: Steps to Mastering Facebook Dynamic Product Ads
Intending to take on Google and Amazon in the e-commerce space, Facebook offers retailers a number of advertising products, such as Product…
Beyond YouTube: Alternate Video Venues
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and…
Are Landing Pages Killing Your Conversion Rate?
Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion…
Pinterest to Add Buy Button for Revenue Generation
Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version?
Facebook’s PGP Email Encryption Will Anonymize Email
Facebook has announced a new encryption feature that will secure email data from both hackers and government interference.
Google Enhances AdMob Tools and Adds Mediation Partners
The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation.
“World White Web” Seeks to Diversify Google Image Search
A Swedish student hopes her Google Image campaign will lead to more diversity in image searches for body parts, which generally default…
Facebook’s “Yelp Alternative” Blurs Lines Between Social and Search
Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle…
Has Google Turned up Social Signals as a Ranking Factor?
Google stated that a search change from earlier this month was not related to Panda. Could that mean social signals from Facebook…
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