Facebook.
Facebook’s Lookalike Audiences for ecommerce: segment before you build
One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting.
Facebook begins thwarting ad blockers
Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world's largest social network isn't waving the white…
Live-streaming presents opportunities, challenges for advertisers
As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends.
What are the biggest video marketing trends of 2016?
Video marketing certainly isn't new, but the growing need for visual content across distribution channels has turned it into one of the…
Facebook image cheat sheet: maximum photo sizes for your branded page and ads
Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO…
Facebook vs Snapchat: which is the better channel for your brand?
It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features.
Five ways to improve your organic reach on Facebook
Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that's visited by more…
The 10 greatest social media advertising tips for content marketers
Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages…
Facebook ad targeting: every possible option available [infographic]
A couple weeks ago, a "simplified" Facebook Ads Manager user interface arrived, merging what used to be several separate targeting boxes into…
Facebook News Feed update: how #Friendmageddon will affect publishers
Facebook has announced a new change to its news feed algorithm, favouring personal posts over news stories, in an attempt to maintain…