Facebook.
Google to Add Buy Buttons in Sponsored Mobile Search Results
Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon?
Google Doodle Celebrates Bartolomeo Cristofori’s 360th Birthday
Do you know the story behind today’s Google doodle?
Google Profits Rise Driven By Increasing Ad Revenues
Google reported a 4 percent increase in profits for Q1, driven by a steady growth in ad revenues. The company was hurt…
Facebook “Hello” Brings Local Search to Calls
Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless…
Mobile Search Spend Share to Reach 83% by 2018
Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously…
Why Search Was Instrumental in the Growth of Taco Bell’s App
Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of…
Here’s How Badly Google Is Killing Its Digital Media Competitors (for Now)
Google isn't just dominating search, but digital advertising across the board.
Enhance Your Local SEO Strategy With Google+ Local
Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the…
Social and SEO Work Better Together
While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand.
Why the Stock Market and Personalization Will Drive the Future of Search
The future of search will be vastly different than it is today - what might it look like?
#SESLON: Consistency Is Key for Optimizing Marketing
Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives…
Facebook Can Now Track Online Searches Out of App
Update to privacy policy means social media can see your online searches.
#SESLON: An IoT Mindset Will Make Marketing Smarter
Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two…
Adobe Finds Google’s CTR Growing Faster Than Its CPC
Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report.
Google Translate Update Challenges Microsoft’s Skype Translator
Additional capability will be added to Google Translate to allow speech to be converted into text in real-time.
The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims
Social can help SEO. Learn how Panda and Penguin victims can use custom website audiences via Facebook and Twitter to increase targeted…
Facebook Drops Microsoft’s Bing to Do Its Own Search Thing
Facebook's relationship status with Microsoft's Bing has changed to "it's complicated."
Facebook Upgrades Its Search Capability
Later this week, Facebook will roll out an enhanced Facebook Search that will allow users to search for specific posts.
Facebook Quietly Debuts New Local Search and Discovery Tool
The social media platform has made its Places Discovery more useful as a local search and discovery tool.
Facebook Ads: Lessons From the Trenches
Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads' feature sets change frequently, leaving us in a constant state…
[#SESDENVER] Could Google+ Be the Future of SEO?
At SES Denver, Merry Morud and Cindy Krum explained that as Hummingbird places more importance on social signals for ranking, Google Plus…
Existential Questions About the Future of Search
In the coming years, SEO will more than likely change as search keeps evolving to better meet technological advancements and user behavior.
Native Advertising for Small Business: The Missing Link?
A cohesive, successful search marketing campaign is contingent on its content marketing strategy. Content is still king, after all, and its reign…
Quality Assured! How to Create a Universal SEO QA Checklist
Introducing the universal SEO QA checklist, especially designed to be used by anyone on the team from IT to an admin to…
Six Crucial Link Building Strategies to Drive Quality Traffic
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to…
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