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What mobile users really want from a business’s website
Today's consumers expect a responsive and user-friendly mobile website. Does your brand's mobile site offer an engaging user experience?
Focusing on Consumer Attitude to Understand Behavior
For a thorough analysis of customer behavior, marketers should exercise consumer surveys and execute usability testing on websites. Here is why these…
On-Page, Link Signals the Most Important Local Ranking Factors
Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention…
Facebook Drops Rich Snippets from Search Results
Rich snippets for Facebook pages are no longer showing up in Google searches, though Yelp and YP continue to have their review…
Inside the Mind of the Small Business Owner
Due to the accessibility of digital marketing resources, many small business owners become self taught online marketers. This explains the advantages of…
Digital PR on Steroids: How to Guarantee Campaign Success
Building brand awareness with long-term value in organic search requires a strong digital PR campaign. Use these tips to create and execute…
Increasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve…
How Google Personalizes Your Search Results
Using a patent for personalization, this post evaluates how Google is able to tailor search results to a user's personal taste and…
How to Build a Better SEM Audience Profile – for Free!
Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM…
Google Has a New Look and We Really Like It
The search giant has rolled out a new Google logo, moving from a serif font to a sans-serif font. Branding experts think…
What Would You Do If You Were CEO of Skyscanner?
In the spirit of a Skyscanner promotion giving someone the chance to spend the day as CEO of the travel search engine,…
Facebook Forks Out S**tloads to Disrupt Digital Assistants
Facebook debuted a digital assistant, M, that mixes artificial intelligence with human hands. Could M be the definitive digital assistant, or is…
5 Steps for Infiltrating Communities for Links
Social media can be just as effective for getting links as time-wasting. By finding and becoming part of webmasters' communities, you can…
Structured Data Drives E-Commerce Growth
Structured data gives e-commerce platforms and their partners better insight to help close the gap between supply and demand.
Protect It or Lose It: 7 Tips for Maintaining Your Brand Reputation
When it comes to online reputation management, the best defense is a good offense. Paying attention to Google Alerts and registering with…
Online Reputation Management: Beyond Damage Control
Most people don't think about their online reputation until it's too late. Here are some tips for damage control - and making…
Bing Snapshots First to Bring Advanced In-App Search to Users
This fall, Bing will become the first search engine to publicly share its knowledge graph, helping developers improve their apps by allowing…
Google Tests Video Ads Within Search Results
Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube…
Navigating The Roadblocks of Content Marketing
There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition - for…
Facebook Pulls Ahead of Google In Referral Traffic
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor…
Is Pinterest a Dark Horse in Mobile Search?
Though Pinterest isn't a search engine, new stats from eMarketer show that the platform, which two-thirds of people use in-store, could be…
SEO Crisis: User Experience vs. Backlinks
While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as,…
Winter is Coming: How to Prepare for Holiday 2015
The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini…
Moz Ranks Ranking Factors
Following SearchMetrics' study on the factors that improve Google rankings, Moz actually ranked the factors. The studies saw eye-to-eye on technical factors,…
Google May Not Give a F*** About Twitter, But Experts Say It Should
Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits…
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