Facebook.
6 Reasons Why BuzzFeed Destroys Your Content Strategy
Sure, it's easy to disparage the content BuzzFeed spews out, but BuzzFeed is doing something that most brands completely fail to do – executing an effective content strategy.…
6 Ways to Accelerate Your Local SEO Success in 2014
Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase…
2014 Social Media Tricks, Tools & Trends
In the new year, the stakes will be higher and the bar will be raised. Newsrooms will become social. Brands will become…
5 Predictions About Real-Time Bidding in 2014
If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start…
New Facebook Like-Share Buttons Now Available to All
Facebook said after running tests, the new Like-Share buttons have increased likes and shares across the web by 5 percent in one…
Reports: NSA Used Google Cookies for Data Spying
Just a few days after they ganged up on the government to ask them to curb the NSA's spying enthusiasm, tech giants…
Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying
Google, Twitter, Microsoft and Facebook are among eight of the world's largest tech companies to sign a joint letter to US congress…
10 Outrageous Social Media Predictions for 2014
Each year, columnist Uri Bar-Joseph shares his predictions for the coming year in social media. Are we likely see social networks enable…
Facebook Admits: Expect Organic Reach for Pages to Continue Declining
Facebook now admits that businesses will need to pay in order to get their companies posts and information in user newsfeeds.The way…
5 Steps to Building a Results-Driven Multi-Channel Plan for 2014
Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares tips to…
Stolen Logins for 2 Million Email & Social Media Accounts Found Online
Researchers from Trustwave's SpiderLabs have discovered a database with over 1.58 million website login details. Users of Google, Facebook, Twitter, Yahoo and…
Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute
Video production company Definitive Television is refusing to remove a racist commercial for law firm McCutcheon & Hamner from their YouTube channel.…
Facebook News Feed Now Favors High-Quality Articles
Facebook announced changes to its News Feed algorithm that give favorable placement to high-quality content including links to articles -- especially for…
The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies
Cultivating a sophisticated cross-channel strategy leveraging search and social requires the same type of TLC gardeners use to tend their budding blossoms.
Google Glass Not Welcome in Seattle Diner
A Seattle diner has banned its customers from wearing Google Glass, as one visitor found out the hard way when he was…
Black Friday Mobile Sales & Thanksgiving Day Shopping Both Up: Google, IBM
In the aftermath of Black Friday, IBM and Google share research on what transpired, highlighting data that showed online shopping behavior, website…
How to Build Links to Your Social Profiles
In addition to helping your site will rank well in the search results, building links to your social profiles will help increase…
Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]
Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when…
11 Must-Measure KPIs for Content Marketing Success
Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus…
How to Convert One-Time Customers Into Repeat or Lifetime Customers
Getting the most out of your seasonal high tide can be exciting, but don't neglect what lies ahead: the slow season. Here's…
Social Media ROI: 11 FREE Tools for Measuring Social Media Success
Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done…
Twitter Puts Mobile Front and Center for the Holidays
Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for…
Effective Storytelling for Brands: How to Drive Discovery & Engagement
Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found…
Future of Paid Search: Think Target Audiences, Not Just Keywords
It's time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain…
Top 20 Most Shared Video Ads of 2013
Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video…
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