Facebook.
The New Media Meritocracy
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge…
5 Ways to Make Your Small Business Rock the Web
If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly…
360 Degree Video Ads on YouTube Let Advertisers Deliver Richer Experience
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
TAG, Google Program to Block Invalid Data-Center Traffic
Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal…
How to Do Unintentional Link Building
Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR…
Google Dominates the U.S. Mobile Organic Search Visits in Q2
Google shows relative strength in mobile where it produced more organic search visits than Yahoo and Bing in Q2 2015.
7 Content Growth Hacks to Help Drive More Qualified Traffic
Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic.
Beyond Remarketing: Powerful Ways to Leverage Audience Data
There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty,…
CPC Growth Is Down – But Not on Smartphones
Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has…
Mobile Search Spend Increases 71 Percent From Last Year [Study]
According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.