Facebook advertising

Stock photograph of a person in a suit with Facebook likes in bubbles floating past. The person is raising their index finger to touch one of the bubbles.
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A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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