How do individuals interact with the search results from Google Places listings? Where do people look on a page? Do listings with reviews get more attention? Do people really look at the maps? A new study tries to answer these questions.
SEOmoz recently conducted an eye-tracking study that looked into the way people focus on results on different Google layouts, including those with video thumbs, Locals/Places listings, maps and suggested search terms. The results might surprise you.
Heat mapping tools and web page interactive overlays have been popular topics for the past few years and have proven handy in ... read more
Eye tracking studies can be a very valuable tool that can help identify significant problems with your website or landing page. Unfortunately ... read more
Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys.
The battle of which search engine is the most relevant has been going on for years. Yesterday at SES Toronto’s Searcher Behavior ... read more