Targeting individuals online who are over age 65 is no easy task, but we’re now entering an area of opportunity with this market. As the Baby Boomers continue to grow older, it presents a unique targeting opportunity for marketing through PPC.
Many factors will determine whether SEO can drive ROI for a website. Although there are no guarantees, if done right SEO can deliver more traffic and business than paid search. Here’s what a “good ROI” looks like and a couple of helpful tools.