In the spirit of a Skyscanner promotion giving someone the chance to spend the day as CEO of the travel search engine, we posed the questions to some of Search Engine Watch's columnists.
Structured data gives e-commerce platforms and their partners better insight to help close the gap between supply and demand.
Google seems to have made good on its promise to remove emojis from search results, since many emojis, including those from Expedia, have disappeared today.
With its new DataArt partnership, global travel search engine Skyscanner for Business is focusing on becoming more user-friendly and more mobile-friendly.
Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords.
A new search results page layout for places queries adds significant benefits for users, but poses a real threat to marketers. Google has added a large, graphic display on the right side of SERPs for restaurant, museum, and other local queries.
Google's $700 million ITA acquisition is officially in the clear after a federal court review. Google has agreed to conditions imposed by the U.S. government – licensing travel data to rivals and allowing the government to review any complaints.
Seems many of the larger online travel sales sites fear Google’s purchase of ITA – the technology behind 65% of all carrier-direct ... read more