ExactTarget
Marketers, Consumers Favor Email Over Social Media [Report]
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.
Using Email and Social for Crowdfunding Success
Crowdfunding sites like CircleUp, Indiegogo and Kickstarter are a form of social media geared toward fundraising. Email and social working together is the best way to convince more people to fund your campaign.
Enterprise SEO Update: Rosetta, Covario, Optify & More
Rosetta releases an analysis of client and competitor sites post-Google Penguin; Covario announces acquisition of Top Local Search; Optify gets into enterprise email marketing; and the latest news from Forrester, Acquisio, BrightEdge, and Conductor.
Optify Integrates Salesforce CRM into Lead-Generation Solution
Heeding to direct feedback from its customers, Optify, a provider of online lead generation software for business has released its Spring 2010 ... read more
Goodmail Adds 15 ESP Partners
Goodmail, the e-mail accreditation provider generating controversy through its partnership with AOL, has signed up 15 new e-mail service providers to implement ... read more
