Many executives incorrectly believe that social media isn't applicable for their B2B company, but they're wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B.
While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs.
Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture ... read more
The recently announced Google Insights tool provides unprecedented data on Google’s user searches and trends. In today’s building brand equity column, “(Google) ... read more
While it’s anyone’s guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting ... read more