The latest advancement in personalization, Google's new Custom Match feature will increase ad targeting potential. How can marketers effectively use this tool to their advantage?
Google has made the process of applying for reconsideration of a site very difficult. If you're one of the unlucky ones struggling to get a penalty removed, here are eight common mistakes to avoid to ensure your reconsideration request succeeds.
Ripoff Report, one of the most popular review sites for posting customer complaints, has launched "Ripoff Report Verified." The new program gives businesses a chance to resolve disputes in 14 days before negative reviews are posted for $89 a month.
Facebook claims a site scraper was responsible for selling a list of 1 million user login emails, though many of the emails are unpublished on Facebook. Already, user identities are being reconstructed.
Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and these relationship-building activities may help contribute to conversions.
Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company money saved. All of these metrics must be measured by your organization's business objectives.