Website speed and page load times are important for both search engine rankings and user satisfaction, so optimizing your website's performance is key.
Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and plan promotions that coordinate with physical store(s) to drive more in-store holiday sales.
Research over the past year has shown conflicting data in the battle of paid versus organic search and which clicks are winning. But there’s an underlying issue: Do users really know what they’re getting into when they choose one over the other?
Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines.
Content marketing is having a big impact on marketers. Some believe it will change SEO. But in the breathless rush to “the next big thing” some people have forgotten that content generation – and the actual marketing of said content – isn't SEO.
The search engine marketing industry continues to grow across North America and will reach an estimated industry value of $23 billion by the end of this year, according to the eighth State of Search Marketing Report from SEMPO and Econsultancy.
Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company money saved. All of these metrics must be measured by your organization's business objectives.
PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and ... read more
According to new research from Econsultancy, companies worldwide are increasing their investment in site search because they want to improve the experience ... read more