dynamic keyword insertion
Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a system that will get your data into Merchant Center, and from there into Google Shopping via AdWords.
There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all business problems, but there is value in many cases. Here are three reasons to consider before killing a paid search campaign.
With a list of (almost) endless elements and combinations to test, how do you actually test them? Do you make one change at a time or do you test as many as you can? To simplify your choice, here's a look at what A/B and multivariate tests entail.
Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you.