Google has recently stated that, if sites are outranked by others copying their content, it means there's a problem with the original site. Is this so?
Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking.
If you've seen a noticeable decrease in your site's traffic, had your site fail to recover from a Penguin update, or have lots of old pages sitting on your domain, it's time to consider a comprehensive Panda audit.
In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.
One of the biggest reasons for lost traffic and rankings can be duplicate content. Here are some tips for fixing this problem.
After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis.
The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance
It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level.
As Google gets better and better at determining what blocks within your website serve what purpose, links within your main content are becoming much more important.
Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that your PPC search network campaigns go off without a hitch.
Since blogging is an ever-evolving field, here are eight current blogging practices that may be near the end of their lifelines, and what you should do instead.