display advertising
Seven ways publishers have reacted to ad blockers
There is a growing concern among publishers regarding the rise of ad blockers from users who prefer to enjoy an ad-free experience, as this translates to a significant loss of revenue for them.
10 remarketing facts that will supercharge your PPC strategy
I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing.
US display ad spend will overtake search ad spend in 2016… wait, what?
In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass search ad spending in the US for the first time ever.
6 Essential Research Studies That Marketers Shouldn’t Miss
This analysis of data from six research studies represents the current scope of the digital marketing industry. Use these insights to build effective and profitable campaigns.
Bing to Prohibit Multiple Display URL Domains Under the Same Ad Group
Bing has made an amendment to its advertising policy to prohibit advertisers from putting multiple display URL domains under one ad group.
Flexibility Is Key for SEOs [#CZLNY]
"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry.
SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]
A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback.
Google Improves GDN Targeting With Bizo Audience Segments
Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music.
Can RTB Turn Display Into Search?
Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns.
Demographics and Interests: Coming to a Google Analytics Profile Near You
Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base.
