Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90 percent of mobile traffic, says otherwise.
Google is testing an updated format for search results that does away with the carousel and instead more closely mimics its mobile results.
Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion fixed technical problems causing the issue, and rebounded once the changes were implemented.
eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about 121 percent.
Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those webmasters who have a lot of mobile traffic.
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, here are three reasons having a mobile–friendly website is becoming essential.
Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize for local search, large brands or global enterprises, and conversational or long-tail queries.
BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone and tablet users are in the majority, ranking in positions 1-3 is even more essential than previously thought.
Izik is a new search experience built specifically with the iPad and Android tablets in mind using Blekko's algorithms, sans-spam thanks to human curating. The goal in creating Izik was to change search to be more touch-friendly on tablets.
More consumers are integrating mapping into their mobile lives. That behavior will only increase as location-based technology develops further. Desktop map searches are down 34% in the past 15 months, while map search clicks declined 41% in August.