When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those users are. That just might be the key to recovering from Panda.
Google Webmaster Tools has made some changes to their crawl errors page to include specific smartphone crawl errors that the Googlebot-Mobilebot discovers while crawling the web as a mobile useragent.
Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that take multiple devices to complete and adds this data to the conversion reporting.
Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign.
YouTube has just released a new app in the Android Marketplace called YouTube Remote. It pairs with Youtube.com/leanback, a web TV friendly ... read more
Over at Search Engine Lowdown, Andy reports that a member of his team has possibly discovered a new feature that Google might ... read more