Challenges surrounding data democratization abound. Business leaders need to carefully weigh these arguments for and against conservative and liberal data democratization to determine which approach benefits their organization the most.
With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here's how to earn the respect and trust of visitors and customers.
Alma Whitten will leave the search giant after 10 years. Whitten ascended to the position of privacy director in the wake of the furore created by revelations that Google had been collecting private Wi-Fi data via its fleet of Street View cars.
A report from the U.S. Federal Communications Commission (FCC) has accused Google of knowingly collecting households' Wi-Fi data, a practice the search giant has long argued happened by mistake during the design of its Street View service.
The Interactive Advertising Bureau (IAB) today announced the release of “Data Usage & Control Primer: Best Practices & Definitions,” a guide pioneered ... read more
You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions.
In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions.
Facebook has been working with the Office of the Privacy Commissioner of Canada to come up with solutions to concerns that the ... read more