With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison of the Keyword Tool and Keyword Planner.
The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third party tool.
(Not Provided) accounts for almost 40 percent of referring traffic data – and this will continue trending up until the majority of organic referrer data (search terms) will completely disappear. Here’s how to handle the growing lack of organic data.
Exact match negative keywords are now live in adCenter. This release is expected to help simplify account management, performance, and work much like how AdWords handles negative keywords. Here's a quick overview and some early results.
MSN campaigns are as labor intensive as AdWords campaigns with a smaller yield, but can be quickly built once your AdWords campaigns are up and running. Here are six simple steps to have your ads showing in Yahoo/Bing in the next 15 minutes.
A perfect storm is brewing for mobile advertising in search, display, and SMS; and across mobile web and native apps. But what does it all mean for mobile local advertising and search? Here are some QR code marketing dos and don'ts.
An overview of what you can expect once Twitter's self-serve ad platform becomes available.
Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web.