The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across devices, it is important to evaluate whether the right mix of channels and devices are being applied to the right marketing goals.
We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items to have a truly effective relaunch…at the time of pressing go.
Do links from m.biz have a negative SEO impact on your site? Do you need to disavow them to be safe?
Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device reporting tool.
The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here's a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices.
Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1.
How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul of Google for unnatural linking? Google's Matt Cutts shares advice on how to not look spammy.
Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond.
Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition.
It's funny how when you change a few words in some quotations, you get a whole new meaning as it applies to SEO. Here are a few classic quotes about love and romance, mildly edited to apply to our perpetually dysfunctional relationship with Google.