Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were specific terms that got more clicks than others – and to see if this varied according to device. Here are those findings.
A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate.
What might motivate Google to branch out into banking down the road? There's a long list of advantages for the Bank of Google, but we'll stick to the top five reasons. Also, three potential benefits for the clients: business and individuals.
Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets.
Facebook has partnered with PlaySpan’s Ultimate Pay platform to expand it’s Facebook Credits Developer program. Users can now buy premium items and ... read more
A cautionary tale of how consultants should structure pay for paid advertising spends.
It's Google's job to rank the most qualified search results for their searchers. But is Google purposefully helping big brands rank higher?
American Express SEO shredded in site clinic. Will AmEx accept an Au Natural SEO Challenge?