Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's Gemini platform.
As SEM continues to evolve, so too should your strategies. Here's how you can align PPC bidding strategy with current keyword performance to effectively optimize campaigns.
Now that Google has announced the debut of its Structured Snippets ad extension for AdWords, how will this new addition impact your overall PPC campaign strategy?
If you presently use Product Ads, consider these insights about the benefits of upgrading to Bing Shopping Campaigns. Here's a step-by-step tutorial to help you make a fluid transition.
Building brand awareness with long-term value in organic search requires a strong digital PR campaign. Use these tips to create and execute a successful online PR strategy.
Improve the execution of PPC marketing campaigns by taking advantage of the many filtering features in Google AdWords. Here are five fundamental filters that are easy to operate.
This explains the concept of conquesting and how it can benefit digital marketing strategy. Beat the competition to the punch by purchasing all keywords that pertain to their brand.
It's been announced that Amazon Product Ads will be discontinued and Text Ads will be introduced to take their place. How will the successor compare to the original?
Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them.
Appearing differently than Google intended, dynamic structured snippets have started showing up in AdWords campaigns and possibly point towards a trend in greater automation.