A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead.
Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal with, advertising tactics that ring the Panda dinner bell.
Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing.
With Christmas less than 20 weeks away, retailers need to start thinking about their Christmas pay-per-click (PPC) campaigns now.
A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns.
Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need.
The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see.
It's becoming increasingly expensive to drive traffic to your website. The only way to maintain or improve results is to increase your conversion rate. Study up on these expert conversion rate optimization guides and tutorials to get up to speed.
Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or even shock you.
A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers.