conversion rates
Maximize Your Holiday Prep for Google Shopping
By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season.
Responding to Device Changes in Google and Bing
Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns.
How to use Keyword Research to Find New Landing Page Testing Ideas
Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas.
SEO and PPC Need to Stop Being Enemies
If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies.
Last-Minute SEO – Here Come the Holidays!
If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season.
Need Some Extra PPC Mojo? Revisit Bing Ads’ Syndicated Search Partners
There are bad websites in the network, yes. There can be issues with junk lead submissions, yes. But for all the bad, there is a lot of good. You just have to be willing to work for it!
DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite
The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting and optimization easier.
Why We Need Control in PPC
Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need.
Goodbye, Exact and Phrase Match Keywords. Now What?
While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns.
Google AdWords to Universally Apply Close Variant Keyword Matching
The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see.
