Last week I looked at the potential of evergreen content for SEO purposes. This time I'll look at how to plan and create content, where to find ideas, and the different formats you can use.
In this post I'll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how the creation of evergreen content can reward the extra effort required.
Initiating an effective SEO campaign is time-consuming, but it's essential for success in the competitive digital landscape. Here's a basic breakdown of the process.
This analysis of data from six research studies represents the current scope of the digital marketing industry. Use these insights to build effective and profitable campaigns.
There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition - for brands, no matter their industry and offerings.
Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for.
Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it.
Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success.
Compelling infographics can help marketers earn links for the content they produce and lift their SEO rankings.
As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere.