It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries.
Google is working on a refresh of Panda, a "kinder, softer Panda" meant to help small businesses that may have been impacted by previous versions of the algorithm that Google has unleashed periodically since its initial launch in February 2011.
Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy.
Niche search engine DuckDuckGo announced it served more than 1 billion queries in 2013. Spikes in traffic occurred around the time the NSA surveillance scandal broke, catapulting traffic on the "anonymous search" engine around May of last year.
Designing a search engine is no easy task. Should a search engine filter explicit types of content? Here's a look at the slippery slope Google and many other search engines must navigate when creating algorithms to crawl the web.
Google uses many quality indicators – inbound links, social signals, authority, PageRank, etc. – to determine the relevancy of a web page to a search term. However, these are prone to mistakes and manipulation. Here's why quantity always wins.
Successive search engine algorithm updates, combined with the rise of social media, means the web is a demanding place. Prioritize good-quality copy. Invest in your text up-front and gain a natural advantage for your website over the competition.
Yahoo is rebranding Associated Content – the article creation and distribution site – as Yahoo Voice. The transition to a new name also updates the design, standards for publication, and the content base. 75,000 pieces of content are being retired.
Post-Panda, more companies and marketers seem to realize that you get what you pay for with web content. So how did content farms grow into the monsters they became, who contributed to the problem, and why should we never let it happen again?
Twitter, Facebook, LinkedIn, Panda, Google +1, optimization, mobile... SES Toronto had all the tips, tricks, and takeaways. Here are just a few search and social media highlights from the sessions, networking lunches, and after-hours events.