content distribution
Here’s a new content marketing strategy documentation map
I'm currently going through the process of establishing a content strategy from scratch and thought I'd share what I'm doing, which I've summarised in this visualisation.
Have we reached peak content? Insights and issues highlighted by #ClickZChat
Do you believe that we’ve reached (or are heading for) peak content? The point when there is so much information available that it becomes effectively useless?
80% of Local Searches on Mobile Phones Convert [Study]
What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore.
4 Content Activities to Help Build Real Relationships With Influencers
When it comes to relationship-building content, there are four specific, evergreen content marketing activities that are perfectly suited to helping you connect with influencers in your niche: group interviews, best ofs, expert guides, and roundups.
Don’t Stick a Fork in Guest Blogging Yet…
Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been abusing guest blogging, but it can be done with integrity, and quality. Here's why guest blogging won't go away in 2014.
What can Sales Psychology Teach Digital Outreach?
Forget Excel. The real magic bullet in content outreach is sales psychology. Sales is a science. Many of the techniques used by the best sales people can have a profoundly positive impact on your ability to convert content outreach to placement.
Evolving Your SEO: Moving Toward a Content Marketing Approach
Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning.
5 Must-Have SEO Skills
On-page optimization is just the beginning. In addition to having a deep understanding of web analytics and metrics, modern day SEOs need to be skilled in technical SEO, social media marketing, link building, usability, and content marketing.
9 Ways to Work with Your Client’s PR Agency
It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method.
Knock It Out of the Linkin’ Park!
Sometimes you think you know an SEO. Sometimes you don't. Check out this breakout column. Another SEO Rock Star Is Born.
