For a thorough analysis of customer behavior, marketers should exercise consumer surveys and execute usability testing on websites. Here is why these tactics are beneficial to strategy.
Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well.
Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign.
New research from Pew Internet & American Life tracking surveys and consumer behavior trends from the comScore Media Metrix consumer panel show ... read more