comScore.
Video Ad Views Grow 117% Year Over Year
180 million U.S. Internet users watched nearly 36.6 billion online content videos in May 2012, according to comScore Video Metrix data. Video…
Obama Beats Romney Early in Digital Marketing Race
A winning digital strategy may loom even larger in influencing this year’s presidential campaign than it did in 2008. When it comes…
Google U.S. Search Share Hits Record High as Yahoo Falls to New Low
Google increased its stranglehold on the U.S. search engine market, reaching a record high in May, according to comScore. Meanwhile, Yahoo’s share…
How Facebook Brand Page Media Exposure Affects Purchasing Behavior [Study]
A new comScore report identifies frameworks marketers can use to quantify social marketing efforts and evaluate outcomes. Key takeaways from their research…
Beyond Google: Tap Into the Alternative Search Engine Data Opportunity
33 million searches take place daily on alternative search sites, outside of the core search engines. Is your company using this wealth…
5 Key Video Marketing Findings From New comScore Report
The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and…
Record 9.5 Billion Video Ads Were Viewed in April 2012
181 million U.S. Internet users watched nearly 37 billion online content videos in April, comScore Video Metrix reported. Video ads saw another…
Why Your SEO & Social Strategy Should Include Pinterest
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create…
A Facebook Search Engine to Rival Google? Users Dislike That Idea [Survey]
A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with…
5 Pinterest User Insights Marketers Can Use to Drive Sales
As with any social or marketing channel, there is no magic formula for success on Pinterest. However, there are lessons to be…