comScore.
Only 23% of Brands Are Using Online Video Advertising
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
The Secret to Reeling in Holiday Shoppers?
Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real…
Mobile Search in the Age of Holiday Shopping Insanity
As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how…
The Imminent Mobile Commerce Avalanche
A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to…
Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total…
For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales
Learn why those calling social media marketing – and Twitter, in particular – a fail based on Black Friday statistics that show…
Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong
The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore,…
Maker Studios Takes Third Place in YouTube Partner Channels Ranking
The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content…
Get the Picture: Brands Use Instagram for Visual Marketing
The red carpet winner and Facebook darling is reshaping the way people communicate in pictures and it’s safe to say brands can’t…
ComScore Introduces Validated Campaign Essentials
This new video validation technology from comScore also delivers insight on whether the video ad was actually seen by a real viewer,…