comScore.
Visa & Mastercard Looking into Linking Ad Targeting to Purchases
Two of the largest credit card networks Visa and Mastercard have been looking into ad targeting. Using everything they know about their…
85.3% of the U.S. Internet Audience Viewed Online Videos in September 2011
ComScore Video Metrix data shows that 182 million U.S. Internet users watched 39.8 billion videos that month. This means 85.3 percent of…
SEOs Strike Out as Google Encrypts Signed-in Search Data
Google has made a major privacy change to the way secure search works for signed in users of its services. However the…
September 2011 Search Engine Market Share from comScore, Hitwise
Google’s U.S. search engine market share is back above 65 percent, while Yahoo declined after two months of growth, comScore reported. Meanwhile,…
Yahoo’s Shashi Seth on the Future of Search, Mobile & Structured Data
Whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years:…
Facebook Page Analytics Updated with Conversation Metrics & API
Facebook has launched new Page Insights, allowing brands to look deeper into social word-of-mouth and the virality of their posts. One metric,…
comScore YouTube Partner Reporting Rankings Reveal 7 Significant Secrets
The August 2011 comScore YouTube Partner Reporting rankings are out and you should start digging into this data. Now. It provides a…
PPC Ad Strategies: How to Prepare for the 2011 Holidays
Black Friday, Cyber Monday, Green Monday, and Free Shipping Day are just around the corner. With millions in revenue at stake in…
August 2011 Search Engine Share from comScore, Hitwise
Google’s U.S. search engine market share dipped below 65 percent for the first time since September 2009, according to comScore. Hitwise still…
Google Buys Zagat, Gives Itself Extraordinary Rating
Google has bought Zagat, an innovator of user-generated restaurant surveys. Google promises that Zagat ratings and reviews, which are behind a paywall,…