It seems crazy to think that you can use your competitors, and sometimes actively work with them to lead your SEO campaign to success, but this is the reality.
By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google's eyes. Apparently, Hotels.com didn't get the memo.
While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of modifying content marketing to suit seasonal changes is only just catching on.
Google has added Mobile Usability reports to its Webmaster Tools, which will provide a detailed report for each error found on a company's website.
Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.
In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.
A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform.
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.
Even if you can take just a day or so to really do some research before you start trying to generate links, it's incredibly beneficial.
Here are some of the lessons learned from owning a search agency for more than 15 years, shared in order to help you make your agency better.