companies
6 Tips to Protect a Large and Complex Website From Google Panda [Case Study]
Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems.
The Linking Dilemma: Google Has Left a Giant Mess for Us All
Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation.
LinkedIn Showcase Pages Let Users Follow Specific Brands, Products
LinkedIn has unveiled Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now followers of the brand can interact directly with the specific branch, unit or business they are interested in.
Google Warns SEO & Businesses to Avoid Fake Reviews
An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners, and SEO professional on how to keep reviews from being deleted.
SEW Weekly: How to Sell Yourself as an SEO, with Special Guest Bruce Clay
SEO industry veteran Bruce Clay stopped by to share his experience in building a successful SEO agency, with tips to help others market themselves more effectively. Learn about the current market, in-demand skills, and more.
Innovate or Die: Where Will SEM (and You) be in 5 Years?
All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now.
How to Write an Effective SEO Case Study that Converts: 8 Killer Tips to Seal the Deal
A case study is a simple document that can become your best performing sales tool. Want to showcase your skills and talents to convince prospective clients to invest in SEO? Follow these tips to make your case studies close the deal for you.
Marissa Mayer Brings Hope to Yahoo
Marissa Mayer’s arrival as Yahoo’s new CEO has Yahoos hopeful. Literally. One Yahoo was inspired to create a “Hope” poster reminiscent of the iconic Shepard Fairey posters created during the 2008 presidential campaign for candidate Barack Obama.
How Facebook Brand Page Media Exposure Affects Purchasing Behavior [Study]
A new comScore report identifies frameworks marketers can use to quantify social marketing efforts and evaluate outcomes. Key takeaways from their research demonstrate the real-world purchasing effect of exposure to Facebook Page media.
In-house SEO, SEO Agency, or Both? 17 Points to Consider
While efficient, SEO is also a complex online marketing channel for acquiring new customers. Is it better to have one or more in-house SEOs or collaborate with a specialized SEO agency? Here are arguments for both and how to find the right mix.
