There's a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place.
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends.
Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade.
Come, join us for a look back at some of the major SEO issues we faced heading into and during 2013, as well as what Google did for and to the SEO community. Then we'll gaze into our crystal ball to see what's likely to come in 2014, and why.
Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study.
Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks.
The Search Agency is keeping score on Fortune 100 companies and their mobile experience. What they found were less-than-perfect scores among the biggest brands in the United States. Coca-Cola and FedEx received the highest scores.
Panda? Penguin? No. Understanding Google's Vince update – which gave more preference to "big brands" in Google’s search results – is perhaps the most important update that you can understand, to help get your SEO programs on track.