ClickZ.
Branded Searches Lead To Non Company Site 15% Off The Time
ClickZ reports on a Hitwise study that shows that 15% of branded searches lead to competitor’s sites, comparison shopping engines and affiliates…
Google Local Gets New Head
Via Technorati, Google Local to Be Lead by Classified Ventures Exec from The Local Online notes that Sam Sebastian is now apparently…
Digital Marketing Extras
A few worthy items ClickZ didn’t get around to covering this week… Time Inc. combines print and online ad sales for business…
RSS Means Change Your E-Mail Opt-In Model
The double confirmed opt-in e-mail subscription model has always been the highest industry standard. ClickZ’s always been mighty proud to be the…
Google’s New Local Business Ads
Google has launched, as expected, Local Business Ads. The official overview page from Google can be found here. ClickZ has their write…
Search Advertising Spend Grows 79% In UK
ClickZ reports that search advertising spend grew 79 percent to £768 million ($1.3 billion) during 2005. Total online advertising spend grew 66…
Infospace Launches Local Search Beta; Local.com Gets Pay-Per-Call
Infospace has released a new Infospace Local Search site that’s in beta. You’ll find it here, with a rundown from Gary Price…
Google Lands Deal With Verizon SuperPages.com
ClickZ reports that Google has landed a dead with Verizon SuperPages.com to provide some backfill sponsored results for SuperPages.com. Google will be…
The Latest Click Fraud Roundup
Google might be about to settle a click fraud case, but the issue remains very much in the minds of the major…
NBC Demonstrates Passion for IE
So NBC has just announced Passions Vendetta, a narrative unfolding over 24 clickable 2-minute online videos that will appear over 12 weeks.…