ClickZ reports that search advertising spend grew 79 percent to £768 million ($1.3 billion) during 2005. Total online advertising spend grew 66 percent to £1.4 billion (about $2.4 billion), including display advertising and classified advertising. The article shows that U.S. based companies are more willing to move ad dollars from the marketing budget towards online advertising, as compared to companies in the U.K. It is also important to note, that the study, for the first time, used “actual results from Google’s U.K.” In the past years, they estimated spend, and have “low-balled” those figures in the past.
Search Advertising Spend Grows 79% In UK
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