Via Technorati,
Google Local to Be Lead by Classified
Ventures Exec from The Local Online notes that Sam Sebastian is now
apparently head of Google Local. His exact title is not stated. Sebastian
oversaw the Homescape site for
Classified Ventures, a joint
venture backed by major newspaper publishing companies such as Gannett and
Knight Ridder.
Postscript: Google Recruits Local Ad
Exec from ClickZ has confirmation from Google and a few more details.
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain access to Twitter's self-service advertising system.
Facebook's act of letting the outside world in to create the applications that will drive the value and appeal of the user experience is something that should be central to anything that calls itself a social network.
While many search marketers design their campaigns to maximize online sales, recent research emphasizes the importance of taking offline conversions into account when building online search and advertising campaigns.
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