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Facebook Ad Analytics Will Track More Than Clicks & Likes
Facebook's new analytics are designed to make paid advertisers feel better about their spends. In the coming weeks, the social network's Ads…
Foursquare Paid Search Ads to Launch in June
Foursquare hopes to launch paid search during the next two months. Merchants will be able to promote check-in deals on the platform…
Google Earnings: Lower Cost-Per-Click Does Not Reflect Health of Our Business
Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Execs for the technology giant assigned multiple…
Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights
In addition to launching new Facebook Pages this week, the social network gave a close-up of new premium and mobile ads, announced…
Promoted Tweets Coming to Twitter for Android, iPhone App
Twitter's mobile app now includes Promoted Accounts ads, extending the reach for marketers who want to increase their follower ranks. Promoted Tweets…
Google Will Overtake Facebook in Display Ad Sales by 2013 [Report]
Facebook's ad sales revenue will increase $2 billion year-over-year, totaling $5.1 billion for 2012, according to a new eMarketer forecast. However, the…
Twitter Tries to Hook Local SMBs on Self-Serve Advertising
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first…
Facebook IPO Show Ad Revenue Increased 69% in 2011
Facebook's 2011 advertising revenues were $3.1 billion, up 69 percent from the year before, according to the Menlo Park, CA-based firm's S-1…
SEO Chicks Competition – Win a ticket to SES London!
SEO Chicks have launched a competition for the next generation of search marketers. Have you been in SEO less than a year…
How Search Engines Work
Download this PDF, which offers a basic understanding of the science of information retrieval on the web. "How Search Engines Work" goes…