Advertising network Chitika delves into Mac, Windows, Linux, and Google search usage by state with a new interactive map. The map allows users to view usage across the United States, and hover over each state to discover the percentage of use.
Chitika released findings today that showed the click-through rates of ads on websites were highest when visitorscame to that website from the Ask.com engine, with Google trailing behind Bing and Yahoo in fourth position.
While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the website once a visitor lands on it. Chitika's latest research dives into why this behavior might be happening.
New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.
A new study shows that the lower your position is on Google's search results page, the higher the likelihood that visitors will click on ads on your page. The 10th position sites showed nearly double the CTR of those sites ranking first.
With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a fairly healthy roadmap for mobile search ad revenue.
Google is the source of nearly 97 percent of all iPhone search traffic, a combination of searches via the Safari toolbar and ... read more
e top organic position drove 34.35% of all traffic in the sample, almost the combined total of positions 2 through 5 slots, and more than the combined total of traffic to longtail positions, 5 through 20 (the end of page 2).