Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario's SaaS platform, Rio SEO, will remain independent.
Yahoo confirmed that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft's Bing.
Long-time Google executive Marissa Mayer has been named president and CEO of Yahoo. Google's 20th employee resigned from Google yesterday. She starts her new job as Chief Yahoo first thing Tuesday and is Yahoo's sixth CEO in the past 12 months.
What qualities should you look for when assembling an enterprise SEM team? While creative, technical, and political skills might be in good order, you should consider some offline skills when assembling an efficient enterprise-level SEO team.
Yahoo has their fifth CEO in as many years, as Scott Thompson stepped down in the scandal over his padded resume. Investor hedge fund Loeb will exert greater control with three board seats, while Ross Levinsohn takes the interim CEO post.
On my wish list for this year: Bing takes more market share from Google, aided by Facebook and social search; Yahoo gets reinvigorated with a new strategy; clients appreciate the need for specialists; and CXOs actually “get” digital.