Cease Desist Letters
Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty of low-hanging fruit available if this is done correctly and can truly improve the results of your PPC campaign.
Google’s Distinguished Engineer Matt Cutts was the headline attraction this morning as SES San Francisco 2012 Day 2 kicked off. Cutts joined Incisive Media VP Mike Grehan for a discussion on Panda, Penguin, social signals, duplicate content and more.
Google Autocomplete faces a new legal battle from the Irish hotel Ballymascanlon, whose name pulls up a Google auto-suggest that implies the company is in receivership. It is not, and the hotel is seeking an injunction against Google.
The basics of trademark law and some guidelines on the proper use of testimonials and endorsements.
Is it legal to sponsor a trademark or use it in ad copy text? What are your risks if you are doing it? What are your options if someone is doing it to you?
Seems Jeremy Shoemaker aka Shoemoney is suing someone who is being allowed to advertise on Google for his trademarked term – a ... read more
Big brands need to get smart on social networks. MySpace and Facebook create Web 2.0 branding opportunities. Don't be the David Hasselhoff of your company's social media strategy.
Most online copyright infringement issues are best handled by being diplomatic and professional, and can be handled with some simple legal procedures.
How long does it take the wheel to spin full circle on the internet? Apparently three years, judging from the outcry over ... read more