Link building for an international campaign means building on the foundation of domestic link building practices and considering how a non-domestic search engine might look at a link. Here are a few basic recommendations.
Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need to be careful when you're using a ccTLD with the intent to be something different from how it is generally used.
On-page optimization is a crucial step in your multilingual SEO campaign. Here’s how spending a little extra time optimizing your keywords, organizing your domain and URL, titles and meta tags will help give your site an edge over the competition.
A good link should have the potential to deliver relevant visitors. Understanding what makes a good link is possibly the most tangible thing to grasp for anyone learning SEO. Much of what has this potential is common sense and in plain sight.
There are many ways to get international links. Like anything when it comes to link building, it isn't easy. If you know the blunders ahead of time, your odds of actually getting a link will greatly improve.
Four more SEM/SEO tips to help your efforts in the difficult German market.
Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites.