Google pushed out several updates to the Google Search app for Android 4.1+ users this week. The company also revealed plans for a new version of the Google Search app for iPhone and iPad users and announced a new "look and feel" on mobile devices.
Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research.
Every action counts. Ensure every conversion rich activity is properly tracked and accounted for when planning and optimizing for performance, and recapping campaign successes. Another key: measuring secondary actions specific to your audience.
Expansion of feature allows national phone numbers irregardless of user location. When AdWords brought Click-to-Call to mobile ads a month ago, the ... read more
Search Engine Watch asks the most popular question in our 10 year history. Response from SEOs? Outstanding.
Vertical search: Expedia vs. Orbitz vs. Travelocity. Google vs Wikipedia.