As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts.
The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their core interactivity.
A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns.
Is your homepage doing what it’s supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If you haven’t taken a look at your homepage structure, now’s the time.
When it comes to relationship-building content, there are four specific, evergreen content marketing activities that are perfectly suited to helping you connect with influencers in your niche: group interviews, best ofs, expert guides, and roundups.
New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry.
Your website represents your brand, engages prospective customers, and converts your traffic into customers. Rather than prioritizing channels that drive traffic, focus on your website first, and build the rest of your marketing strategy around it.