Here are several suggestions for ways to keep visitors from leaving your site and enticing them to stick around and view more pages.
Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for.
While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important.
Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.
Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.
While bounce rates are an important measure for site performance, bounce rate doesn't have to come only from bounces tied directly to users' time onsite.
It’s not about the quality of the copy but the value that content adds to the user.
The secret to getting the most success out of your initiatives typically lies in accessing the biggest hammer in your marketing tool bag, analytics!
Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.
In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.