When writing a PPC ad, when should your PPC copy create a powerful mental image of the product or service’s end benefit, and when should you focus on establishing credibility and addressing concerns about the path to achieving that benefit?
Testing and optimizing ads is critical for successful companies. So with a myriad of available tools and education, what’s stopping us from doing so on a regular basis? Here are six elements start your PPC ad testing and optimization journey.
BoostCTR’s crowdsourced ad creative optimization is coming to Marin Software customers, as a result of their new partnership. BoostCTR has a network of hundreds of professional copywriters optimizing for both Faccebook Ads and Google AdWords.