Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers.
Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good alternatives.
Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.
Google unleashed a one-two punch of moving entirely to secure search and rolling out a brand new algorithm known as Hummingbird. Here's why heading forward you need to start building your content with concept and context in mind.
Is Google taking a less tolerant stance on "spam"? Which link types are most often classified as "unnatural"? How much can exact match anchor text tactics hurt your site? Here are some conclusions and top takeaways based on recent real world work.
For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z.
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results.
Blekko released the Izik search app for tablets earlier this year and now follows up with the smartphone version that aims to give important information to mobile users in the results "without clicking through multiple tiny blue links."
Blekko says the new search results empower users to get to the best content for any given query, rather than scanning through a list of blue links. The new results aim to give users choices, whether they are researching a topic or a product to buy.
Izik is a new search experience built specifically with the iPad and Android tablets in mind using Blekko's algorithms, sans-spam thanks to human curating. The goal in creating Izik was to change search to be more touch-friendly on tablets.