One business took a pretty interesting approach to this year’s Black Friday shopping extravaganza, and it might just signal a big shift in the way that businesses interact with and market to their customers.
This week: the sheer massiveness of this year’s holiday weekend spend, a couple of Google updates and a shameless plug.
In today's fluctuating search world, marketers should turn to predictive technology to help them plan for the year ahead.
A look at how some brands took advantage (or didn't) of Black Friday PPC opportunities.
Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year: Thanksgiving Day, Black Friday, and Cyber Monday.
Black Friday is less than a week away and shoppers are now more prepared than ever, as evidenced by a Google study released today.
Target looks to make Black Friday easier for shoppers with the release of new search features on its mobile app.
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.
Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at exactly the right moment and drive more impact with their ad spend.